Algori provides an AI‑driven consumer panel that continuously captures purchase data from 45,000 Spanish households, delivering real‑time, SKU‑level shopper insights and retailer performance metrics. Its platform generates automated dashboards and market‑pulse reports within four days of a sales period closing, enabling FMCG brands to quickly adjust promotions, optimize assortments, and benchmark against competitors.
Funding
$3.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OCVSVFounders
Product
Problem
FMCG companies rely on slow, low‑granularity market research that aggregates data over weeks or months, making it difficult to detect rapid shifts in consumer purchasing behavior and to respond promptly to competitive moves.
Solution
Algori operates a AI‑driven consumer panel that continuously captures purchase data from 45,000 households in Spain, delivering real‑time, high‑granularity shopper insights. The platform processes raw transaction data with machine‑learning models to produce up‑to‑the‑minute metrics on SKU performance, category trends, and retailer‑level sales. Brands receive automated dashboards showing the top‑selling products, week‑over‑week changes, and market pulse reports within four days of a sales period closing. This rapid feedback loop enables FMCG marketers to adjust promotions, optimize assortments, and benchmark against competitors faster than traditional research methods. Algori also offers a “The Store” tool that reveals competitor sales at the individual store level, further enhancing strategic decision‑making.
Target Audience
Primary customers are FMCG manufacturers, brand managers, and market‑research teams seeking timely, granular insights into consumer purchasing patterns, as well as retailers that need competitor sales intelligence at the store level.
Features
- Continuous data ingestion from a panel of 45,000 shoppers, providing live updates on purchases across major Spanish retailers
- AI‑powered analytics that generate SKU‑level sales rankings, category trends, and retailer performance metrics in near real time
- Automated market‑pulse reports delivered within four days of period close, offering the fastest publicly available insights
- “The Store” solution delivering competitor sales visibility at the store‑by‑store level
- Interactive web dashboards with customizable filters, trend visualizations, and exportable data for integration into internal workflows
- Secure, GDPR‑compliant data handling and encrypted transmission to protect consumer privacy