The startup has developed a healthcare application that integrates evidence-based therapy with neuroscience to facilitate the identification, measurement, and treatment of social anxiety. This application enables users to effectively manage their stress levels and reduce anxiety through targeted therapeutic techniques.
Funding
$3.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

ASPSRMSVFounders
Product
Problem
Individuals experiencing social anxiety often lack accessible and personalized tools to manage their symptoms effectively. Traditional therapy can be expensive and time-consuming, creating barriers to consistent care and self-management of anxiety triggers in real-world situations.
Solution
Alena is a self-guided mobile application designed to provide personalized social anxiety therapy using evidence-based techniques and neuroscience principles. The app delivers a structured program that helps users identify the drivers of their social anxiety, challenge negative beliefs, manage attentional biases, and reduce rumination and avoidance behaviors. Through a combination of audio explainers, interactive exercises, and real-world experiments, Alena equips users with practical skills to manage anxiety in social situations. The program is divided into levels, gradually increasing in complexity to build confidence and prepare users for real-life scenarios.
Target Audience
The primary audience includes individuals experiencing social anxiety who seek a self-guided, accessible, and personalized solution to manage their symptoms and improve their social interactions.
Features
- Interactive exercises to map and understand social anxiety responses in specific situations
- Audio sessions explaining key concepts such as beliefs, attention, rumination, and avoidance
- Guided thought experiments to challenge negative beliefs and memory biases
- Immersive attentional shift experiences to redirect focus from self to external stimuli
- Tools to identify and challenge safety behaviors
- Structured program with two levels, progressing from foundational knowledge to real-world application
- Exercises to build an exposure hierarchy for gradual confrontation of social anxiety triggers