Alax is a self-service digital commerce platform that helps businesses create loyalty programs, digital coupons, and promotional dynamics to boost sales and retain customers. The platform offers B2C loyalty solutions, B2B point-based programs for wholesalers and distributors, and direct-to-consumer discount execution for large brands, with over 150 businesses and 200K customers already using it. It includes features like geolocation, social sharing, and real-time statistics, all accessible via web and mobile app.
- Artificial Intelligence
- Data & Analytics
- Commerce & Shopping
- Marketing Technology
- Retail Technology
- Software Only
Funding
Founders
Product
Problem
Businesses often struggle to implement effective customer loyalty programs and digital promotional campaigns due to the complexity and cost of building and managing such systems. Traditional methods lack the ability to track customer behavior, offer personalized benefits, and integrate seamlessly with both online and offline sales channels, limiting their ability to increase sales and customer retention.
Solution
Alax provides a self-service platform that enables businesses to create and manage their own digital loyalty programs, coupons, and promotional dynamics without requiring extensive technical resources. The platform supports B2C loyalty programs with points, exclusive benefits, and push notifications, as well as B2B programs for wholesalers and distributors. It also offers a solution for executing discounts in indirect channels like pharmacies and restaurants, and a direct-to-consumer approach for large brands. Alax provides real-time statistics, user behavior analytics, and geolocation features to help businesses understand and engage their customers effectively.
Target Audience
Primary customers are businesses of all sizes, including local retailers, wholesalers, distributors, and large brands, that want to implement digital loyalty programs and promotional campaigns to increase sales and customer retention.
Features
- Self-service platform for creating digital coupons, raffles, discounts, and loyalty point programs
- B2B loyalty program for wholesalers, distributors, and sales forces focused on commercial objectives
- B2B2C dynamics to boost sales by engaging the entire customer chain
- Direct-to-consumer discount execution for large brands in indirect channels like pharmacies and restaurants
- Real-time statistics and user behavior analytics for data-driven decision-making
- Geolocation-based benefits and instant redemption using national ID (DNI Argentina, Cédula Uruguay, Cel México)
- Social commerce features enabling coupon sharing via social media, WhatsApp, and email marketing
- Web and mobile app availability for both businesses and end customers