MIA (aiwears.it) provides an AI-powered platform that transforms still-life, flat-lay, or mannequin product photos into professional on-model images for fashion e-commerce. The platform offers a self-service web app, a Shopify integration, and a REST API, enabling brands to generate model visuals at scale without organizing traditional photo shoots. It also provides a managed production service called Tailor for brands seeking a hands-off, full-service approach.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion e-commerce brands rely on traditional photo shoots with models to create on-model product images, which are costly, time-consuming, and difficult to scale as catalogs grow. This limits the ability to quickly update product listings, enter new markets, or maintain consistent visual quality across hundreds or thousands of SKUs.
Solution
MIA provides an AI-powered platform that converts still-life, flat-lay, or mannequin photos into professional on-model images, eliminating the need for live model shoots. Users can generate or upload a virtual model, upload their product images, and produce high-quality on-model visuals either individually or in bulk. The platform is available as a self-service web app, a Shopify app that works directly within the admin panel, and a REST API for full pipeline integration. For brands seeking a fully managed experience, the Tailor service handles production end-to-end. The solution is designed to reduce catalog production costs and accelerate time-to-market for fashion retailers.
Target Audience
Primary customers are fashion e-commerce brands, retailers, and marketplace sellers who need scalable, cost-effective on-model product photography for their online catalogs.
Features
- AI-powered transformation of flat-lay, still-life, or mannequin photos into realistic on-model images
- Virtual model creation or upload, with no prompt-writing required
- Bulk generation of images, exportable in preferred formats and resolutions
- Shopify app integration for direct workflow within the e-commerce admin panel
- REST API with OAuth 2.0, asynchronous processing, and webhooks for custom pipeline integration
- Managed production service (Tailor) for hands-off, full-service image generation
- Multilingual support in Italian, English, and Spanish