Aisle411 digitizes indoor venues to enable precise indoor positioning and navigation, allowing businesses to deliver contextually relevant promotions. The platform provides analytics on customer movement and dwell times to optimize store layouts and traffic flow, with optional AR features for enhanced engagement.
Funding
$6.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses struggle to effectively engage customers within physical venues, leading to missed opportunities for targeted promotions and data-driven optimization of store layouts and traffic flow. Current methods for understanding customer behavior in these spaces are often indirect or lack granular detail.
Solution
Aisle411 provides a comprehensive platform for digitizing indoor spaces, enabling precise indoor positioning and navigation. This technology facilitates the delivery of contextually relevant messages and promotions to customers based on their real-time location within a venue. By analyzing customer movement patterns and dwell times, Aisle411 generates actionable insights that help businesses optimize product placement and enhance overall store traffic management. The platform also integrates augmented reality (AR) capabilities to create immersive customer experiences, driving engagement and increasing purchase intent.
Target Audience
The primary customers are retailers, enterprises, and venue operators across sectors such as grocery, apparel, electronics, and pharmacies seeking to enhance in-store customer engagement and operational efficiency.
Features
- Digitization of indoor spaces to create searchable venue maps.
- Support for multiple indoor positioning technologies including Wi-Fi, beacons, magnetic field, visible light communication (VLC), and computer vision.
- Augmented Reality (AR) solutions leveraging computer vision for immersive navigation and experiential use cases.
- Indoor analytics engine that processes positioning data to measure guest and associate behavior, monitor dwell times, and inform product placement strategies.
- Store Builder tool for mobile-based product scanning and location tagging, facilitating dynamic map updates.
- SDK for integration into mobile applications and websites.
- Data privacy measures ensuring user anonymity and no collection of personally identifiable information.