This startup offers an AI-powered personalization engine that integrates with HubSpot to deliver individualized marketing experiences. The platform automates content personalization using customer data and industry trends, eliminating the need for manual segmentation and complex logic. This results in improved engagement, higher conversion rates, and more efficient marketing workflows.
Funding
Funding not disclosed
Founders
Product
Problem
B2B marketers struggle to deliver personalized content experiences at scale, often relying on manual research, complex workflows, and custom microsites, which are time-consuming and inefficient. This lack of personalization can lead to lower engagement, reduced conversion rates, and wasted marketing spend.
Solution
Air Traffic Control is an AI-powered content personalization platform that integrates with HubSpot to automate the delivery of relevant content to each contact based on their interests and engagement. The platform builds an interest graph for each contact by analyzing data from HubSpot, LinkedIn, and other sources, then recommends the best existing content for each individual. This allows marketers to create 1:1 experiences across email, web, and ads with a single workflow, improving engagement and driving pipeline growth.
Target Audience
The primary audience includes B2B marketing teams and agencies using HubSpot who want to improve content personalization, increase engagement, and drive pipeline growth.
Features
- Automated contact-level interest graph creation using data from HubSpot, LinkedIn, and public sources
- AI-powered content recommendations for each contact, updated daily
- Automated research across CRM, LinkedIn, and public outlets
- Integration with HubSpot to activate content recommendations in emails, landing pages, and ads
- Competitor content tracking and LinkedIn engagement metrics
- Industry news tracking to stay ahead of market trends
- Reporting on revenue influenced by each content recommendation