The startup operates a digital advertising platform that integrates augmented reality and virtual reality to create interactive ad experiences. Its toolkit enables mobile performance marketers to quickly develop engaging advertisements that enhance click-through rates and brand recall without requiring coding expertise.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Creating engaging and effective digital advertisements often requires specialized coding skills and can be time-consuming, hindering mobile performance marketers from quickly launching and optimizing campaigns. Traditional methods may also lack the interactive elements needed to capture audience attention and improve brand recall.
Solution
Airtory provides a self-service advertising platform that empowers publishers, agencies, and brands to rapidly create rich media ad experiences without coding. The platform offers a library of pre-built, customizable templates and a drag-and-drop interface, streamlining the ad creation process and reducing production costs. Airtory supports a wide range of interactive ad formats, including HTML5 ads, dynamic creative optimization (DCO), and interactive video, enabling users to deliver personalized and engaging content across multiple channels. Real-time analytics and reporting tools provide insights into ad performance, allowing for data-driven optimization and improved ROI.
Target Audience
The primary target audience includes mobile performance marketers, publishers, advertising agencies, and brands seeking a self-service platform to create and deploy engaging, high-impact digital ad campaigns.
Features
- Drag-and-drop ad builder with an intuitive, no-code interface
- Library of 400+ customizable rich media ad templates
- Support for various ad formats, including banner, parallax, interstitial, video, and native ads
- Dynamic Creative Optimization (DCO) for personalized ad messaging
- Real-time analytics and reporting on key metrics like impressions, CTR, dwell time, and engagement rate
- Universal ad tags compatible with major ad servers, DSPs, and ad exchanges
- Landing page builder with pre-built layouts and customizable components
- Ad fraud detection and prevention to ensure high-quality traffic
- A/B testing capabilities for optimizing ad creatives and landing pages