AiRR provides an independent data platform that scores and ranks brands in AI‑driven search results on a 0‑to‑100 scale, updating daily. It benchmarks competitors prompt by prompt and persona by persona, showing how each question and audience segment affects visibility, and logs trends to create proprietary, back‑filled‑free insights for marketing and finance leaders.
Funding
Funding not disclosed
Founders
Product
Problem
Brands lack an objective, independent way to measure how they appear in AI-generated search answers, making it difficult to track visibility, compare against competitors, and assess the impact of generative engine optimization efforts.
Solution
AiRR provides a data-driven platform that scores each brand’s AI search visibility on a 0‑to‑100 scale, refreshed daily. The score is derived from a proprietary 4P framework—Perception, Persistence, Presence, and Prestige—applied to thousands of unpersonalized prompts across multiple large language models. Users can view rankings prompt by prompt and persona by persona, see the point gaps between competitors, and monitor trends over time. The platform offers competitive benchmarking, AI‑recommended prompts and personas, and exportable data via CSV or API, enabling marketing, finance, and product teams to quantify and act on AI visibility performance.
Target Audience
Primary customers are brand and marketing teams, as well as finance or analytics groups, that need independent measurement of AI search visibility and competitive benchmarking across AI answer engines.
Features
- Daily refreshed AiRR Score with full 4P breakdown for each brand
- Prompt-level tracking that re‑scores the entire competitive set for every tracked question
- Persona‑specific drift analysis showing how rankings shift across audience segments
- Competitive leaderboard with point‑by‑point gaps for up to unlimited competitors (depending on plan)
- Historical trend charts (30‑day to full history) and activity log tied to product releases
- AI‑assisted recommendations for competitors, prompts, and personas
- Export options including CSV and API access (Python, JavaScript, Curl) for integration with internal tools
- Multi‑LLM coverage (ChatGPT, Gemini, Claude, Perplexity, and additional models for Enterprise)