AiOpti
AiOpti provides a privacy-compliant marketing platform that connects data, media, and measurement so brands can identify anonymous website visitors, activate them across channels, and tie media exposure to real-world revenue. The platform uses identity resolution to match visitor signals against known records without cookies, and covers 95% of U.S. adults across 10+ media channels including CTV, display, video, and audio.
- Advertising Technology
- Marketing Technology
- Data & Analytics
- Software Only
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Marketers rely on platform dashboards that overstate campaign impact, while regulatory changes and walled-garden platforms have made cookie-based identity structurally unreliable. This leaves paid media specialists unable to identify anonymous website visitors, retarget through owned channels, or prove revenue attribution, forcing them to pay rising CPMs and CAC without clear evidence of what drives results.
Solution
AiOpti connects data, media, and measurement across online and offline actions so marketers can see which media drives real results and prove business impact without guesswork. The platform uses identity resolution to match visitor signals like IP addresses, device characteristics, and behavioral patterns against identity data the brand controls or licenses, turning anonymous traffic into known records that can be activated through owned channels and tied to revenue. It reaches verified audiences across connected television, display, video, and audio using identity-based targeting, and ties media exposure to real-world outcomes such as visits, conversions, and revenue. The platform is privacy-compliant by design, relying on data tied to real people rather than intrusive tracking, while still connecting spend to outcomes.
Target Audience
Primary users are paid media specialists, digital marketers, and growth leaders at SMBs, brands, and agencies that require transparent, outcome-driven marketing without relying on platform-reported metrics alone. The platform also serves destination marketing organizations, hotels, retail, healthcare, QSR, and B2B service providers.
Features
- Identity resolution that matches visitor signals to known records without third-party cookies or form fills, enabling activation through email, SMS, owned retargeting, or direct outreach
- Cross-channel audience activation across connected TV, display, video, and audio with identity-based targeting to reduce media waste
- Offline attribution using real-time location data and credit or debit card attribution to confirm physical visits and purchases
- Journey analytics and optimization that tracks the entire customer journey to drive measurable growth and smarter marketing investments
- AI-powered audience modeling (OptiReveal) that uncovers overlooked, high-value audience segments through advanced data enrichment
- Privacy-compliant framework that ties data to real people rather than intrusive tracking, adhering to GDPR, CCPA, and similar regulations
- Coverage of 95% of U.S. adults across 10+ media channels