AiOpti is a marketing data and measurement platform that connects online and offline data to help marketers identify real people, activate audiences across connected TV, display, video, and audio, and prove business impact without relying on cookies. The company's identity-based approach ties media exposure to outcomes like visits and conversions, offering a privacy-compliant alternative to platform-dependent attribution. It serves SMBs, brands, and agencies seeking transparent, outcome-driven marketing infrastructure.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers rely on platform dashboards that overstate campaign impact, while regulatory changes and walled-garden platforms have made cookie-based identity structurally unreliable. This leaves paid media specialists unable to identify anonymous website visitors, retarget through owned channels, or prove revenue attribution, forcing them to pay rising CPMs and CAC without clear evidence of what drives results.
Solution
AiOpti connects data, media, and measurement across online and offline actions so marketers can see which media drives real results and prove business impact without guesswork. The platform uses identity resolution to match visitor signals like IP addresses, device characteristics, and behavioral patterns against identity data the brand controls or licenses, turning anonymous traffic into known records that can be activated through owned channels and tied to revenue. It reaches verified audiences across connected television, display, video, and audio using identity-based targeting, and ties media exposure to real-world outcomes such as visits, conversions, and revenue. The platform is privacy-compliant by design, relying on data tied to real people rather than intrusive tracking, while still connecting spend to outcomes.
Target Audience
Primary users are paid media specialists, digital marketers, and growth leaders at SMBs, brands, and agencies that require transparent, outcome-driven marketing without relying on platform-reported metrics alone.
Features
- Identity resolution that matches visitor signals to known records without third-party cookies or form fills, enabling activation through email, SMS, owned retargeting, or direct outreach
- Cross-channel audience activation across connected TV, display, video, and audio with identity-based targeting to reduce media waste
- Measurement capabilities that link media exposure to real-world outcomes like visits, conversions, and revenue, bypassing platform self-attribution bias
- Privacy-compliant framework that ties data to real people rather than intrusive tracking, adhering to GDPR, CCPA, and similar regulations
- Coverage of 95% of U.S. adults across 10+ media channels