AiOO provides a retail media platform that turns in‑store digital screens into performance advertising channels by detecting anonymous shopper cohorts in real time and serving ads optimized for sales uplift. The system links exposure data to SKU‑level point‑of‑sale transactions for closed‑loop attribution and continuously adjusts spend, audience segments, and creative during campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Physical retail screens have traditionally functioned only as digital signage, lacking audience data, real‑time targeting, and any link to point‑of‑sale transactions. This makes it impossible for retailers, brands, and media owners to measure the impact of in‑store advertising or to optimize campaigns while they run.
Solution
AiOO offers a retail media platform that converts in‑store screens into performance advertising channels. Anonymous sensors detect shopper cohorts at the screen in real time, capturing composition, dwell time, journey stage, and intent. An engine decides which campaign to serve next at the impression level, optimizing for sales uplift rather than mere exposure. The platform matches exposed cohorts to SKU‑level POS data, providing closed‑loop attribution and measuring uplift against control groups. Results feed back into the delivery system, allowing spend, segmentation, and creative to be adjusted dynamically during the campaign.
Target Audience
Primary customers are retailers operating in‑store screen networks, consumer brands seeking measurable in‑store advertising, and media owners managing retail media inventory.
Features
- Real‑time anonymous cohort detection using in‑store sensors, delivering observed behavior data at each impression
- Instant decision engine that selects the next ad based on live cohort signals, mirroring programmatic online buying
- Integration with DSP‑like inventory serving, enabling direct or programmatic ad delivery to screens
- Closed‑loop attribution linking exposed cohorts to SKU‑level point‑of‑sale transactions for accurate sales uplift measurement
- Continuous optimization loop that updates spend, audience segments, and creative while the campaign is active
- High match rate (94% reported) and rapid impression serving latency (0.04 s)