Aimerce is an AI-powered customer intelligence platform that utilizes server-side tracking to capture and enrich first-party data, enabling ecommerce brands to identify and engage up to 40% more customer profiles. This technology addresses data loss from browser limitations, enhancing retargeting capabilities and increasing marketing revenue by up to 40% within two weeks.
Funding
$5.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses face challenges in accurately tracking and identifying website visitors due to increasing data privacy regulations and browser limitations, such as Safari's 7-day cookie limit. This data loss leads to a reduction in retargeting audience sizes and diminished ad performance, impacting marketing revenue.
Solution
Aimerce provides a server-side tracking solution that captures and enriches first-party customer data, enabling e-commerce brands to identify a larger percentage of their website visitors. By bypassing browser limitations and ad blockers, Aimerce helps businesses build more comprehensive customer profiles and extend tracking duration. This enriched data is then used to improve retargeting efforts, optimize marketing campaigns, and increase addressable audience sizes for platforms like Meta Ads and Klaviyo. The platform integrates with existing marketing tools, providing a seamless way to leverage enhanced customer data for improved marketing performance and revenue generation.
Target Audience
Aimerce primarily targets e-commerce brands that utilize platforms like Shopify, Klaviyo, and Meta Ads for their marketing efforts and are looking to improve customer data capture and retargeting performance.
Features
- Server-side tracking to capture customer data bypassing browser limitations and ad blockers
- Durable ID technology to extend tracking beyond Safari's 7-day limit
- Automatic identification of up to 40% more customer profiles
- Integration with marketing platforms like Klaviyo and Meta Ads
- Real-time data enrichment of returning visitor sessions
- One-click installation for Shopify stores
- GDPR compliance