This startup creates a platform that connects farmers directly with consumers, enabling farmers to operate as entrepreneurs while providing consumers with access to high-quality produce at fair prices. By eliminating intermediaries, the platform enhances market efficiency and ensures better income for farmers and affordability for consumers.
Funding
Funding not disclosed
Founders
Product
Problem
Small-scale farmers often lack direct access to markets, relying on intermediaries that reduce their income and limit their ability to respond to consumer demand. Fragmented supply chains and inconsistent quality further hinder their competitiveness and ability to scale their operations.
Solution
Agro-DigitalPH provides a digital platform that connects farmers, cooperatives, and small farmer organizations directly with institutional buyers and retail consumers. The platform facilitates virtual aggregation, demand management, production planning, order fulfillment, and digital settlement to optimize the agricultural value chain. By consolidating demand, synchronizing production, and coordinating fulfillment, Agro-DigitalPH enables farmers to achieve economies of scale and access fixed-price, fixed-term contracts. The platform also offers a commerce portal for farmers to showcase their produce and for consumers to purchase directly from them, ensuring fair prices and increased revenues for farmers.
Target Audience
The primary target audience includes small-scale farmers, farmer cooperatives, agricultural organizations, institutional buyers (e.g., restaurants, grocery stores), and retail consumers seeking direct access to fresh produce.
Features
- Commerce Portal: A marketplace where farmers can list their produce and consumers can purchase directly.
- Production Management: A production planning, forecasting, and management engine that aggregates production capacity across farmers.
- Virtual Aggregation: Consolidates demand, synchronizes production, and coordinates fulfillment for cooperatives and small farmer organizations.
- Digital Settlement: Facilitates trade between farmers, consumers, and cooperatives using EasyasCash as the digital currency.
- Order Fulfillment: Matches and tracks fulfillment from farmer Purchase Orders to Delivery, optimizing logistics and reducing costs.
- Mobile Apps: A suite of mobile apps including Agro Marketplace, Agro Production, Mover Market, Mover Driver, Price Watch, Agro Diser, Recovery Collection, Recovery Home, and Storage Wizard.