Agrinorm utilizes proprietary quality management software and AI algorithms to facilitate direct sourcing of fresh produce from Southern European growers to clients in Central and Northern Europe. This model reduces food waste and enhances profitability by eliminating intermediaries and ensuring timely delivery, while providing transparency in the supply chain.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The traditional fresh produce supply chain between Southern European growers and Central/Northern European clients involves multiple intermediaries, leading to increased food waste, reduced profitability for both growers and buyers, and a lack of transparency. Inefficient logistics and a lack of real-time information contribute to delays and quality issues.
Solution
Agrinorm provides a direct sourcing platform for fresh produce, connecting Southern European growers with retailers, wholesalers, and distributors in Central and Northern Europe. The platform utilizes proprietary quality management software, a digital planning and fulfillment system, and AI algorithms to streamline the supply chain. By eliminating intermediaries and optimizing logistics, Agrinorm reduces food waste, enhances profitability for both growers and buyers, and ensures timely delivery of fresh produce. The platform also provides transparency throughout the supply chain, offering real-time information on product origin and quality.
Target Audience
Agrinorm's primary customers include fresh produce retailers, wholesalers, and national distributors in Central and Northern Europe, as well as Southern European growers looking to expand their market reach.
Features
- Digital platform connecting growers and buyers directly
- Proprietary quality management software for produce grading and verification
- AI-powered algorithms for demand forecasting and supply chain optimization
- Digital planning and fulfillment system for efficient logistics management
- Direct shipment from growers to buyers, minimizing storage and handling
- Real-time tracking and transparency on product origin, quality, and journey
- Aggregation of products from multiple producers for flexible order volumes