AgrEco runs a digital marketplace that connects consumers directly with organic coffee and spice farmers, using QR‑enabled traceability to show real‑time farm data, cultivation practices, and farmer details. The platform eliminates middle‑men, ensuring fair pricing for growers and verified, chemical‑free organic products for health‑focused buyers and food‑service buyers.
Funding
Funding not disclosed
Founders
Product
Problem
Agricultural consumers often lack reliable information about the origin, cultivation practices, and sustainability of organic products, while farmers struggle to reach end‑users without intermediaries that erode profit margins.
Solution
AgrEco operates a digital marketplace that links consumers directly with organic farmers, delivering fully traceable coffee and spice products. Each item carries a unique QR code that, when scanned, reveals real‑time data on farm location, soil and fertilizer inputs, cultivation methods, and farmer details, ensuring complete provenance. The platform leverages True Trace Technology to monitor every step from farm to processing and delivery, providing transparent, authenticated product information. By sourcing directly from farmers, AgrEco reduces middle‑man costs, supports sustainable farming practices, and offers consumers confidence in the authenticity of their organic purchases. The ecosystem also includes digital tools for farmers, FPOs, sellers, and institutional buyers to streamline transactions, advisory services, and supply‑chain visibility.
Target Audience
Primary customers are health‑conscious consumers seeking authentic organic coffee and spices, as well as retailers, restaurants, and food processors that require certified, traceable organic ingredients.
Features
- QR‑enabled traceability code on each product linking to farm location, soil quality, and cultivation method data
- End‑to‑end monitoring of processing and logistics to maintain product integrity
- Farmer‑direct sourcing model that ensures fair pricing and eliminates unnecessary intermediaries
- Digital advisory and market‑access tools for farmers and FPOs to optimize yields and reduce waste
- Full‑stack platform for sellers and institutional buyers offering verified, chemical‑free organic produce with consistent quality
- Integrated ecosystem services that connect all participants—farmers, processors, retailers—through a single transparent interface