Agility provides a precision advertising platform that integrates various ad formats and audience data sources to optimize ad spend for specific customer personas. This approach addresses the challenges of rising advertising costs and lack of measurement transparency by enabling rigorous data analysis to track the impact of each advertising touchpoint on revenue.
Funding
$3.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods often suffer from inefficiencies due to rising costs, lack of transparency, and the inability to accurately measure the impact of each advertising touchpoint on revenue. Programmatic advertising, in particular, lacks sufficient audience data and precise measurement capabilities, leading to wasted ad spend and difficulty in optimizing campaigns for specific customer personas.
Solution
Agility provides a precision advertising platform designed to optimize ad spend by integrating various ad formats and audience data sources to target specific customer personas. The platform enables marketers to activate their personas across multiple channels, leveraging a wide range of audience data, including geolocation, online and offline behaviors, and demographic information. By integrating every element of the advertising process into a single platform, Agility facilitates rigorous data analysis to track the profitability of each advertising touchpoint, measure the impact on revenue, and optimize ad spend across all channels and ad variables.
Target Audience
The primary target audience includes marketing teams and agencies focused on optimizing advertising spend, improving ROI, and achieving measurable results through precision targeting and data-driven insights.
Features
- Integration of diverse ad formats, including audio, connected TV, display, DOOH, geofencing, and mobile advertising.
- Aggregation of audience data from various sources, including geolocation, online/offline behavior, and demographic data.
- Persona-based advertising to target specific customer segments with tailored messaging.
- Cross-channel optimization to maximize revenue across all advertising channels.
- Proprietary marketing science technology to track the profitability of each advertising touchpoint.
- Managed reporting to provide insights into campaign performance.