Bold offers personalized, science-backed online exercise programs that improve balance and strength, significantly reducing fall risk among older adults. By utilizing a tailored onboarding process and guided video classes, Bold empowers users to enhance their physical fitness and overall confidence in daily activities.
Funding
$25.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Falls are a significant health risk for older adults, often resulting in injuries, reduced mobility, and decreased quality of life. Traditional exercise programs may not be accessible or tailored to the specific needs and abilities of this demographic, leading to low adherence and limited effectiveness in preventing falls.
Solution
Bold provides personalized, online exercise programs designed to improve balance, strength, and mobility in older adults, thereby reducing the risk of falls. The platform uses a tailored onboarding process to assess individual needs and create customized workout plans. Users receive weekly guided video classes that can be completed at home, promoting convenience and accessibility. The program also allows users to track their progress and participate in monthly challenges, fostering engagement and motivation.
Target Audience
The primary target audience is older adults who are looking to improve their balance and strength in order to reduce their risk of falls and maintain an active lifestyle.
Features
- Personalized onboarding process to create custom exercise programs
- Weekly guided workout video classes accessible from home
- Exercises focused on improving balance, strength, and mobility
- Progress tracking tools to monitor individual performance
- Monthly challenges to encourage engagement and motivation
- Science-backed, low-intensity workout programs