This climate-fintech application helps companies become more sustainable by analyzing their historic card transactions to identify areas for improvement. It provides businesses with actionable insights and tools to accelerate their transition to sustainable practices, empowering them to make a positive environmental impact.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional consumer surveys rely on self-reported data, which can be inaccurate and fail to capture actual spending behavior. This limits the ability of brands and agencies to gain a fine-grained, reality-based understanding of consumer preferences and purchasing decisions.
Solution
Again provides a consumer insights platform that combines survey data with verified consumer spending data obtained through open banking integrations. This approach allows for a more accurate and actionable understanding of consumer behavior by linking survey responses to actual transaction data. Brands and agencies can use this platform to analyze consumer preferences, measure marketing ROI, and precisely target survey participants based on their spending habits. By replacing self-reported data with verified transaction data, Again enables a reality-based understanding of consumer decisions and the competitive landscape.
Target Audience
The primary target audience includes marketing agencies, brands, and retail businesses seeking accurate and actionable consumer insights to improve targeting, measure marketing effectiveness, and understand consumer behavior.
Features
- Open Banking integration for direct access to consumer spending data
- Real-time combination of survey responses and transaction data
- Fine-grained analysis of consumer behavior through spending patterns
- Tools for measuring marketing ROI by correlating ad exposure with purchase probability
- Precision targeting of survey participants based on verified spending behavior and demographics
- Consumer mobile app for sharing consumption data anonymously and earning rewards