Affinity provides small businesses with a custom‑branded digital loyalty card that replaces physical stamps and integrates without any POS connection. The service lets merchants create and manage eco‑friendly, encrypted loyalty programs via a standalone app or web, helping increase customer retention and revenue.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small businesses often rely on physical loyalty cards or manual stamp systems, which are costly to produce, easy to lose, and require cumbersome ink stamps or POS integration, limiting their ability to retain customers effectively.
Solution
Affinity offers a custom‑branded digital loyalty card platform that lets merchants issue and manage loyalty cards without any POS integration. Cards can be stamped from any authorized device—mobile, tablet, or web—using a secure, standalone app. Each transaction is encrypted and stored in a cloud database, providing a tamper‑proof history while eliminating the need for plastic cards. The platform’s branding tools enable businesses to create visually appealing cards that reinforce their brand identity. By simplifying the loyalty experience and reducing operational overhead, Affinity helps small merchants increase repeat visits and revenue.
Target Audience
Primary customers are small and medium‑size retail, food service, and service‑based businesses seeking an affordable, low‑maintenance loyalty solution.
Features
- Device‑agnostic stamping: authorized smartphones, tablets, or browsers can add stamps instantly
- No POS integration required; a standalone app or web interface handles all loyalty actions
- End‑to‑end encryption with secure cloud storage for transaction histories
- Custom branding tools to design and publish unique digital loyalty cards
- Eco‑friendly digital cards that eliminate plastic waste and the need for physical replenishment
- Real‑time analytics dashboard showing issued cards, transactions, and revenue impact