afreshed delivers organic, seasonal produce directly from farms to consumers via a flexible subscription service. The platform simplifies meal planning by introducing diverse produce weekly and combats food waste by utilizing surplus and imperfect items, all delivered in reusable packaging.
Funding
$282.8K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers seeking fresh, seasonal produce often face challenges with meal planning and discovering new varieties. Additionally, a significant portion of edible food is wasted due to aesthetic imperfections or surplus production at the farm level.
Solution
afreshed provides a direct-to-consumer subscription service that delivers organic, seasonal fruits and vegetables sourced directly from farms. The platform aims to simplify meal preparation by introducing customers to a diverse range of produce weekly, mitigating the common question of "what to cook." Customers have full control over their deliveries, with options to customize contents, adjust delivery frequency, pause, or cancel their subscriptions at any time without long-term commitment. By focusing on "imperfect" or surplus produce, afreshed actively combats food waste and promotes a more sustainable food system. Deliveries are made contactlessly to a specified location, utilizing a zero-waste, reusable packaging system.
Target Audience
The primary customers are individuals and households seeking convenient access to organic, seasonal produce and who are interested in reducing food waste and supporting sustainable agricultural practices.
Features
- Direct sourcing of organic produce from regional farms, primarily within Austria and neighboring countries.
- Subscription model offering flexible customization of box contents, size, and delivery intervals.
- Automated delivery scheduling with options for pausing or canceling subscriptions at any time.
- Focus on "imperfect" or surplus produce to reduce agricultural food waste.
- Plastic-free packaging and reusable delivery crates to minimize environmental impact.
- Contactless delivery to a customer-specified location.
- Weekly curated selection of seasonal fruits and vegetables to encourage dietary diversity.