Afina provides an AI‑driven platform that converts anonymized subscriber behavior data into precision‑targeted mobile advertising campaigns for telecom operators. The system automatically segments audiences, selects the optimal channel (SMS, RCS, push, etc.) and timing, and delivers ads in a privacy‑compliant way, with real‑time analytics and a revenue‑share pricing model tied to performance.
Funding
$24M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Telecom operators often have large volumes of subscriber data that remain untapped for revenue generation because traditional advertising solutions either require intrusive user targeting, lack real‑time personalization, or do not integrate with the operator’s existing channels and privacy constraints.
Solution
Afina offers an AI‑driven data monetization platform that transforms anonymized subscriber behavior data into precision‑targeted advertising campaigns. Machine‑learning models identify user intent and match the most profitable offers to the right audience, selecting the optimal delivery channel (SMS, RCS, IVR, push, etc.) and timing the message for maximum impact. Campaign execution is fully automated, from audience segmentation to message dispatch, while all personal data is anonymized to ensure privacy compliance. Results are measured in real time, allowing operators to optimize spend and increase average revenue per user (ARPU) through performance‑based, CPA/CPM models. The platform integrates within the operator’s perimeter and can be white‑labeled to match existing brand and workflow.
Target Audience
Primary customers are mobile network operators of any size seeking to monetize subscriber data, as well as advertisers and brands that require high‑precision, privacy‑compliant mobile advertising channels.
Features
- AI‑powered audience segmentation that detects real‑time user intent from anonymized behavior data
- Automated selection of the highest‑margin offers and optimal communication channel (SMS, RCS, IVR, push, email, in‑app)
- Real‑time campaign orchestration and delivery with timing optimization for non‑intrusive user experience
- Privacy‑first architecture using impersonated IDs; no personally identifiable information is stored
- Integrated analytics dashboard with KPI tracking, CPA/CPM reporting, and AI‑driven optimization loops
- Revenue‑share business model aligning platform fees with operator earnings
- White‑label deployment and API integration for seamless embedding into existing operator systems