Affinity Solutions provides a deterministic consumer purchase dataset derived from over 140 million credit and debit cards, enabling businesses to gain precise insights into consumer spending behaviors across various brands and categories. This data empowers marketers and financial institutions to enhance customer engagement and optimize marketing strategies, ultimately driving revenue growth and market share.
Funding
$21M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses often struggle to gain a comprehensive understanding of consumer spending behavior across various brands, categories, and channels. Traditional data sources lack the granularity and real-time insights needed to effectively target audiences and optimize marketing strategies. This limited visibility hinders the ability to make informed decisions and build meaningful customer relationships.
Solution
Affinity Solutions provides a deterministic consumer purchase dataset derived from over 140 million credit and debit cards, offering a detailed view of consumer spending habits. This dataset captures daily spending behaviors across brands, categories, geographies, and channels, providing businesses with actionable intelligence. By analyzing over 9 billion annual transactions and $500 billion in annual spend, Affinity Solutions enables marketers, consultants, and financial institutions to gain precise insights into consumer behavior, enhance customer engagement, and optimize marketing strategies. The company's Comet technology translates real-time consumer purchase data into actionable insights, allowing businesses to plan, activate, measure, and optimize campaigns with certainty.
Target Audience
The primary customers are marketers and media agencies, consultants, and financial institutions seeking to understand consumer behavior, optimize marketing strategies, and create personalized customer experiences.
Features
- Access to a deterministic U.S. consumer purchase dataset derived from over 140 million credit and debit cards.
- Daily updates of transaction data for accurate understanding of customer behavior.
- Enriched audiences with geographic, demographic, and lifestyle variables.
- Actionable insights into market share, brand health, and customer loyalty.
- Privacy-centric data grounded in consumer permission.
- Comet technology for translating real-time consumer purchase data into actionable insights.
- Ability to track consumer spending across brands, categories, geographies, and channels.