Aeindri is the first digital asset platform that combines NFTs with physical goods, allowing brands to launch collections while ensuring their environmental, social, and governance (ESG) metrics are transparent and aligned with consumer values. This platform enables customers to purchase NFTs and receive corresponding physical products, fostering a direct connection between brands and their sustainability commitments.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often struggle to transparently communicate their environmental, social, and governance (ESG) metrics to consumers, making it difficult for customers to align their purchases with their values. Consumers lack a direct way to verify the sustainability claims associated with physical products.
Solution
Aeindri provides a platform that connects NFTs with physical goods, enabling brands to launch collections with transparent ESG metrics. The platform allows customers to purchase NFTs that represent ownership of a physical product, fostering a direct link between the brand's sustainability commitments and the consumer. By vetting brands and artists, Aeindri ensures that their ESG metrics align with core values, providing consumers with the information needed to make informed purchasing decisions. The platform aims to create a two-way communication channel where brands can communicate their sustainability values directly to customers, similar to reading food labels.
Target Audience
The primary target audience includes environmentally and socially conscious consumers seeking to support brands with transparent ESG practices, as well as brands looking to enhance their sustainability communication and connect directly with values-driven customers.
Features
- NFT minting and marketplace for phygital assets (NFTs linked to physical goods)
- ESG metric tracking and display for brands and products
- Vetting process for brands and artists to ensure alignment with sustainability values
- Direct connection between NFT purchase and physical product ownership
- Integration with MetaMask wallet for secure transactions