Adzact is a B2B advertising platform that uses AI to identify and target high-intent buyers across all digital channels, from LinkedIn and Google to CTV and digital out-of-home. By analyzing 832 live data markers from uploaded client lists, the platform creates forensic customer profiles to find every future buyer and deliver campaigns with revenue-level attribution. Adzact reports an average ROI of 2.84x compared to the market-leading B2B ad platform.
Funding
Funding not disclosed
Founders
Product
Problem
B2B advertising often relies on broad, demographic-based targeting that reaches large audiences but fails to identify the specific accounts and decision-makers most likely to purchase. This results in wasted ad spend on uninterested parties, low conversion rates, and difficulty proving the direct revenue impact of advertising efforts.
Solution
Adzact is a B2B ad platform that uses AI to transform uploaded client lists into forensic customer profiles, identifying 832 live markers that define a brand's ideal buyer. The platform then searches the entire economy to locate every future buyer and runs targeted campaigns across all major channels—including LinkedIn, Facebook, Google, CTV, radio, DOOH, native, and video—to reach decision-makers wherever they are. Adzact provides revenue-level attribution, showing exactly how much was spent against each account, how they responded to ads, and whether they became a lead or sale, even if they converted through another channel. This data-driven approach delivers an average ROI of 2.84x compared to the market-leading B2B ad platform.
Target Audience
Primary customers are B2B marketing teams and agencies seeking to improve ad targeting precision, increase conversion rates, and gain clear visibility into advertising ROI across multiple channels.
Features
- AI-powered ad-targeting algorithm that creates forensic customer profiles from uploaded client lists using 832 live data markers
- Cross-channel campaign execution across LinkedIn, Facebook, Google, global news, industry publications, CTV, radio, DOOH, native, and video
- Revenue-level account-based attribution with detailed spend and response tracking per account
- CRM/MAP integration that feeds attribution data directly into existing marketing and sales systems
- Interactive demo and free registration allowing marketers to see who they're advertising to and if they fit their ideal customer profile
- GDPR and CCPA compliant data handling with an NPS score of 8.4/10 and CSAT of 9.2/10