The startup offers a human resources and recruitment marketing platform that automates the targeting of talent and matches them to live job opportunities through advanced algorithms. This technology enhances talent inflow and brand strength for employers by providing consulting services focused on talent identification, growth, and retention.
Funding
$13.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.


Founders
Product
Problem
Traditional recruitment methods often fail to reach passive candidates, leading to a limited talent pool and increased time-to-hire. Additionally, managing multiple platforms and manually targeting candidates can be time-consuming and inefficient for HR teams.
Solution
Adway provides an AI-driven social recruiting platform that automates the creation and distribution of job advertisements across various social media channels, including Facebook, Instagram, TikTok, LinkedIn, and Snapchat. The platform integrates with existing Applicant Tracking Systems (ATS) to streamline the recruitment process and target both active and passive candidates. Adway leverages machine learning to optimize ad targeting, improve candidate engagement, and build sustainable talent pipelines. By automating these processes, Adway helps companies improve their quality of hire, increase fill rates, reduce time-to-hire, and enhance diversity in their applicant pools.
Target Audience
Adway is designed for in-house HR teams and recruitment agencies looking to streamline their talent acquisition process, improve candidate quality, and reduce time-to-hire.
Features
- Automated job ad creation and distribution across multiple social media platforms
- AI-powered candidate matching to filter out irrelevant applicants
- Integration with existing ATS systems for seamless workflow
- Employer branding tools to showcase company culture and values
- Real-time data analytics and reporting to track campaign performance and ROI
- Programmatic delivery of job ads to relevant audience segments
- Mobile-first landing pages optimized for candidate conversion
- Automated candidate nurturing via text and email