Adway is a mobility-based advertising platform that utilizes projection technology to transform vehicle exteriors into dynamic media displays, allowing advertisers to deliver targeted messages in real-time. This solution addresses the need for effective outdoor advertising by enabling brands to reach consumers in specific locations without the use of traditional wraps or stickers.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional outdoor advertising methods like billboards and vehicle wraps often lack the precision needed to target specific demographics in real-time. These static approaches also offer limited tracking and reporting capabilities, making it difficult for advertisers to measure campaign effectiveness and optimize ad spend.
Solution
Adway offers a mobility-based advertising platform that uses projection technology to transform vehicle exteriors into dynamic digital displays. This allows advertisers to deliver targeted messages to specific locations and demographics in real-time, without the need for permanent wraps or stickers. The platform provides real-time reporting and analytics, enabling advertisers to track campaign performance, optimize their ad spend, and measure the impact of their messaging. Adway's solution also offers drivers an opportunity to earn extra income by displaying ads on their vehicles.
Target Audience
Adway's primary customers are advertisers seeking targeted outdoor advertising solutions with real-time tracking, as well as rideshare and delivery drivers looking to earn extra income.
Features
- Patented projection technology that displays dynamic ads on vehicle exteriors
- Geo-fencing capabilities for precise location-based targeting
- Real-time campaign reporting and analytics dashboard
- Driver mobile app for performance monitoring and payouts
- Easy campaign creation and management portal for advertisers
- Hardware that communicates with the server in real time
- Quick installation and removal of projection devices without vehicle modification