The startup operates a gaming influencer marketing platform that provides brands with direct access to streamers, along with real-time analytics and campaign automation. This platform enables brands to effectively engage gaming communities on social media, enhancing campaign measurement and adaptability.
Funding
$750K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to efficiently manage and measure the performance of influencer marketing campaigns within the complex and rapidly evolving live streaming ecosystem. Coordinating with multiple streamers across different platforms, ensuring brand compliance, and obtaining real-time analytics can be time-consuming and challenging.
Solution
Advocate offers a unified platform designed to streamline influencer marketing for brands targeting gaming communities on platforms like Twitch and Twitter. The platform provides tools for accessing a network of streamers, automating campaign asset delivery and tracking, and measuring campaign performance with real-time analytics. Advocate enables brands to adapt their strategies on the fly using data-driven insights, ensuring optimal campaign performance and brand safety. The platform also offers white-glove management services for brands seeking additional support in navigating the gaming ecosystem.
Target Audience
The primary target audience includes brands looking to engage with gaming communities through influencer marketing, esports teams, and talent agencies managing streamers.
Features
- Turnkey access to streamers across multiple platforms, allowing brands to specify criteria for streamer selection.
- Automated delivery, measurement, and auditing of campaign assets across leading live streaming and social platforms.
- Real-time campaign performance analytics and reporting, with options for custom metrics.
- Image recognition technology to ensure brand compliance across streamer channels.
- Data-driven insights and best practices to optimize campaign performance.
- Support for creative development, including live graphics, panels, chatbots, and social posts.
- Tools for managing sponsorships across esports teams and agencies.
- Watch Party suite to enhance audience engagement.