Advocate
Advocate helps local businesses become discoverable and citable by AI assistants like ChatGPT, Claude, and Perplexity. The platform publishes a structured, machine-readable business profile to sources AI systems read, then tracks citations and AI crawler visits over time. It offers a free website readiness audit and tiered plans starting at $104 per month for annual billing.
- Marketing Technology
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
When people ask AI assistants for recommendations — such as "best plumber near me" — the answers rarely include local businesses unless those businesses have established visibility in AI-accessible sources. Most companies lack the technical knowledge or resources to ensure AI systems consistently discover, verify, and cite their information.
Solution
Advocate publishes verified business facts to the sources that AI assistants read, ensuring companies are cited when AI systems respond to relevant queries. The platform uses a three-step process: businesses answer simple questions about their operations, Advocate handles the technical publication work, and the system measures citation performance over time across multiple AI platforms. Users can monitor their citation metrics and run a free website readiness audit to identify gaps in their AI visibility. The service also includes a scenario modeling tool that lets businesses estimate potential revenue changes from increased AI-driven customer discovery.
Target Audience
Primary customers are local service businesses and companies that depend on customer discovery through AI assistants, particularly those in competitive local markets like plumbing, home services, and professional consulting.
Features
- Publishes business facts to sources read by ChatGPT, Claude, Gemini, Perplexity, Copilot, and Grok
- Citation measurement dashboard tracking AI assistant mentions over time
- Free website readiness audit requiring no sign-up
- Optional opportunity scenario tool for modeling revenue impact from one service and period
- Simple onboarding process requiring no technical expertise
- Captures and structures a company's differentiating details (specialties, work approach, quality standards) into a format AI can read and repeat
- AI-generated article drafts on Pro and Enterprise plans
- Detailed AI visitor analytics with breakdowns by assistant and request type on Pro and Enterprise plans
- Weekly AI citation scans showing how often each assistant names and links the business on Pro and Enterprise plans
- Enterprise integrations including Squarespace website connection and planned syncing with Google Business Profile, Yelp, Bing Places, and Apple Business Profile