AdvisorCheck is a platform that allows investors to research and compare financial advisors based on various criteria. It facilitates connections between investors and advisors who meet their specific needs and preferences.
Funding
Funding not disclosed
Founders
Product
Problem
Investors often lack a comprehensive and easily accessible way to vet financial advisors, making it difficult to assess their qualifications, regulatory history, and overall suitability. This lack of transparency can lead to poor investment decisions and potential financial mismanagement.
Solution
AdvisorCheck is a consumer-first platform designed to help investors find, evaluate, and monitor financial advisors. The platform aggregates data from sources like FINRA BrokerCheck and the Investment Adviser Public Disclosure (IAPD) database to provide users with a comprehensive view of an advisor's background, including licenses, disclosures, and experience. AdvisorCheck also offers tools to compare advisors, monitor their regulatory status for any changes, and connect with them directly. By providing transparent and unbiased data, AdvisorCheck empowers investors to make informed decisions and build trust with their financial advisors.
Target Audience
AdvisorCheck primarily targets individual investors, pre-retirees, and retirees who are seeking to find, evaluate, and monitor financial advisors to help them make informed investment decisions.
Features
- Comprehensive advisor search with filtering by location, specialties, credentials (CFP, CPWA, etc.), and advisor type (IAR, RR, DUAL).
- Detailed advisor profiles displaying regulatory data, licenses, disclosures, and employment history.
- Advisor monitoring feature that sends monthly alerts about changes in an advisor's regulatory status, including new disclosures, job changes, and contact information updates.
- Tools for comparing advisors side-by-side based on key criteria.
- Direct connection with advisors through the platform.
- Unbiased advisor insights based on credible data sources.