Advie is a cloud‑based platform that aggregates data from major digital‑ad channels into a unified, normalized repository and applies real‑time analytics and attribution models. It offers automated budget reallocation, bid adjustments, and customizable dashboards, with API access for integration into existing martech stacks. The solution enables performance marketers and agencies to optimize spend and improve ROAS across multi‑channel campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers and advertisers often have to juggle disparate ad platforms, each with its own reporting format and optimization tools, making it difficult to obtain a holistic view of spend efficiency and campaign performance. This fragmentation leads to delayed insights, suboptimal budget allocation, and lower return on ad spend (ROAS).
Solution
Advie delivers a cloud‑based platform that consolidates data from major digital‑ad channels into a single, normalized repository. The system applies real‑time analytics and attribution models to surface actionable performance signals across campaigns. Users can set automated rules or leverage machine‑learning recommendations to reallocate budgets, adjust bids, and pause under‑performing ads without manual intervention. Integrated dashboards provide customizable KPI visualizations, while API endpoints enable seamless connection to existing martech stacks and reporting tools. By unifying measurement and optimization, Advie helps advertisers improve ROAS and reduce the operational overhead of multi‑channel media buying.
Target Audience
The primary users are performance marketers, media buying teams, and digital‑ad agencies managing multi‑channel campaigns for e‑commerce brands and mid‑size to enterprise advertisers.
Features
- Data connectors for Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and major programmatic DSPs, ingesting metrics via API or CSV in near real‑time.
- Unified attribution engine that models cross‑channel conversion paths using multi‑touch and data‑driven attribution methods.
- Automated budget reallocation and bid‑adjustment engine, configurable with rule‑based logic or ML‑driven optimization recommendations.
- Interactive dashboards with drill‑down visualizations for spend, CPA, ROAS, and other KPIs, supporting custom widgets and filters.
- Exportable reports in PDF, Excel, and JSON formats, plus scheduled email delivery for stakeholder updates.
- Open RESTful API for bid updates, data extraction, and integration with CRM, DMP, or BI platforms such as Snowflake and Tableau.
- Alerting system that notifies users of spend anomalies, budget caps, or performance thresholds via email or Slack webhook.