Adverty offers an In-Play™ advertising platform that delivers immersive ads within gaming environments, allowing brands to engage with Generation Z audiences effectively. This technology enables game developers to monetize their content without disrupting user experience, creating new revenue streams while ensuring brand safety.
Funding
$3.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods struggle to effectively reach and engage Generation Z audiences, particularly within the gaming environment, often leading to disruptive user experiences and limited monetization opportunities for game developers. Brands face challenges in finding brand-safe environments within games to connect with this valuable demographic.
Solution
Adverty provides an In-Play™ advertising platform that delivers non-intrusive, high-impact ads integrated directly into gaming environments. This technology allows brands to connect with engaged gaming audiences at scale while enabling game developers to monetize their content without disrupting the user experience. Adverty's solution ensures brand safety and provides new revenue streams for developers through seamless integration of clickable display and video ads within gameplay. The platform uses proprietary technology to track in-game viewability and prevent fraudulent traffic, ensuring valid impressions for advertisers.
Target Audience
Adverty's primary customers are advertisers seeking to reach Generation Z and other gaming audiences in brand-safe environments, as well as game developers looking to monetize their games without disrupting user experience.
Features
- In-Play™ advertising format that integrates ads seamlessly into the gaming environment
- Clickable display and video ads for enhanced user engagement
- BrainImpression™ technology for guaranteed viewability and fraud prevention
- Real-time online portal for self-served clients to manage, track, and optimize campaigns
- Precise audience and geo-targeting with contextual relevancy
- Integration with multiple SSP partners, including Microsoft’s Xandr, Appstock, SIPO, Axis, ScreenCore and BrightMountain
- Support for programmatic VAST video for in-play advertising