Advertima offers a smart digital signage platform that uses computer‑vision and AI to detect in‑store shoppers, classify them by demographics, and deliver addressable ads in real time. The solution includes a plug‑and‑play hardware setup, an automated media‑buying marketplace, and a cloud dashboard for analytics and campaign optimization, enabling retailers to monetize screen inventory while providing brands with measurable, targeted in‑store advertising.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers and brands struggle to deliver targeted, measurable advertising within physical stores because traditional digital signage lacks real-time audience data and automated media buying tools, leading to low ROI and fragmented omnichannel campaigns.
Solution
Advertima provides a smart digital signage platform that combines computer‑vision–based audience detection with AI‑driven targeting and analytics. The system captures real‑time, identifiable shopper demographics and behaviors, enabling advertisers to serve addressable ads to specific in‑store segments. An integrated ad‑booking marketplace automates campaign planning, buying, and reporting, allowing retailers to act as media owners and generate new revenue streams. Data is processed locally to ensure privacy compliance, then aggregated in a cloud dashboard where brands and agencies can monitor performance, adjust targeting, and optimize spend across a network of screens.
Target Audience
Primary customers are grocery and specialty retailers seeking to monetize their store footprint, and consumer brands or media agencies looking to run addressable in‑store advertising campaigns.
Features
- Computer‑vision platform that detects and classifies in‑store shoppers by age, gender, and dwell time in real time
- AI‑powered Audience AI engine for dynamic, demographic‑based ad targeting and programmatic activation
- Plug‑and‑play digital signage hardware with built‑in edge processing and zero downtime installation
- Automated media buying and scheduling interface that streamlines campaign creation and inventory management
- Cloud‑based analytics dashboard delivering audience insights, impression metrics, and sales lift attribution
- GDPR‑compliant data handling with on‑device anonymization and secure data transmission