Advancly
Advancly is a credit-as-a-service platform that enables businesses in Africa and emerging markets to launch or scale lending operations without building fintech infrastructure from scratch. Through its Embed API and Spark product, partners can onboard customers, integrate financial services, and offer embedded financing while Advancly manages credit data, technology, and risk management. The platform has financed over 50,000 beneficiaries across 6 countries.
- Financial Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Micro, small, and medium-sized enterprises (MSMEs) in Africa and emerging markets face significant barriers to accessing credit, limiting their ability to grow and contribute to local economies. Traditional financial institutions often lack the data infrastructure and risk assessment capabilities needed to serve these businesses profitably, leaving a large financing gap.
Solution
Advancly is a credit-as-a-service platform that lets businesses start or scale lending operations without building a fintech from scratch. Through Advancly Embed, partners can onboard their customers, integrate financial services via intuitive API documentation, and begin offering embedded financing on their own websites or applications. The company handles the complicated back-end requirements—including credit data, technology infrastructure, and risk management—so partners can focus on customer relationships. Advancly also offers Advancly Spark, a catalyst product for launching lending businesses, and powers transactions for creditworthy ecosystems across diverse sectors and multiple countries.
Target Audience
Primary customers are businesses and entrepreneurs in Africa and emerging markets seeking to offer financial services, lending products, or embedded financing to their customer networks without developing fintech infrastructure internally.
Features
- Credit-as-a-service model enabling businesses to become lenders or extend lending operations without significant upfront investment
- Advancly Embed API with documented integration processes for embedding financial services into partner platforms
- One-step onboarding process where partners register customers while Advancly manages back-end financial service requirements
- Advancly Spark product designed to unlock potential through accessible credit infrastructure
- Cross-border operational capability spanning multiple countries and diverse sectors in Africa and emerging markets
- Financing over 50,000 beneficiaries across 6 countries