This platform integrates site search, online visual merchandising, and real-time personalization into a single solution for eCommerce stores. It allows retailers to control product prioritization using automated merchandising blends to tailor the shopping experience. The result is improved conversion rates, higher average order values, and reduced cart abandonment.
Funding
$5.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce retailers often struggle to effectively merchandise their online stores, leading to poor product visibility and lost sales. Shoppers typically view only a small percentage of a retailer's product catalog, and may quickly leave the site if they don't find what they're looking for. Traditional merchandising methods can be time-consuming and lack the real-time personalization needed to cater to individual customer preferences.
Solution
Advanced Commerce offers GrapheneHC, a merchandising platform designed to enhance product visibility and drive sales for e-commerce retailers. GrapheneHC combines site search, online visual merchandising, and real-time personalization into a single, user-friendly platform. The platform enables retailers to prioritize product display sequences, creating tailored shopping experiences for different customer segments. By using merchandising blends, retailers can control the prioritization of product displays to boost conversion rates, increase average order value, and reduce cart abandonment.
Target Audience
The primary target audience is small to mid-tier e-commerce stores looking to improve their online merchandising capabilities and compete more effectively.
Features
- Unified platform combining site search, online visual merchandising, and real-time personalization.
- Merchandising blends that allow retailers to combine attributes and templates to determine when and where products appear.
- API-first architecture for easy implementation, especially in headless environments.
- Fast performance with backend changes instantly mirrored on the storefront.
- Infinitely scalable architecture to handle peak trading surges.
- Secure, enterprise-grade platform built with safety and protection in mind.
- User interface designed specifically for e-commerce merchandisers.