Adtrac is a Swiss technology platform that provides a marketplace for buying and selling digital out-of-home advertising space, utilizing real-time inventory management and analytics. This platform enhances operational efficiency and visibility for advertisers and media owners in a fragmented advertising market.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Managing digital out-of-home (DOOH) advertising across a screen network is challenging and resource-intensive, especially when using spreadsheets to handle a large number of screens. Optimizing ad campaign scheduling and operation is critical, as inefficiencies can lead to lost revenue and difficulties in filling available ad slots.
Solution
Adtrac provides a technology platform designed to streamline the management of DOOH advertising, maximizing advertising revenue for screen networks. The platform simplifies booking, reporting, and billing processes, giving users greater control over their advertising inventory. It enables users to schedule ad campaigns, automate the delivery of advertising material to content management systems (CMS), track campaign progress, and generate transparent billing reports. By automating these processes, Adtrac helps users optimize screen usage, reduce unnecessary discounts, and focus on core business activities.
Target Audience
The primary target audience includes media owners and network operators managing in-store and other DOOH advertising screens.
Features
- Centralized platform for scheduling, operating, tracking, and invoicing DOOH advertising campaigns
- User interface for direct sales or customer self-service
- Automated delivery of advertising content to CMS
- Real-time campaign tracking and reporting
- Integration with accounting software for billing
- Digital sales playbook offering tips on maximizing digital signage effectiveness