Adstruc
Adstruc provides a unified technology platform that digitizes the out-of-home (OOH) advertising workflow, enabling brands and agencies to discover available inventory across a broad network of media owners, execute programmatic buying transactions, and access consolidated campaign reporting. The platform centralizes planning, buying, and reporting functions to make OOH advertising more accessible, efficient, and data-driven.
- Advertising Technology
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Out-of-home (OOH) advertising planning and buying has traditionally relied on fragmented, manual processes, making it difficult for brands and agencies to discover available inventory, execute purchases efficiently, and track campaign performance across disparate media owners and formats.
Solution
Adstruc provides a unified technology platform that digitizes the OOH advertising workflow from planning through reporting. The platform enables brands and agencies to discover available inventory across a broad network of media owners, execute programmatic buying transactions, and access consolidated campaign reporting. By centralizing these functions, Adstruc aims to make OOH advertising more accessible, efficient, and data-driven for its users.
Target Audience
Primary customers are brands and advertising agencies that plan, buy, and manage out-of-home advertising campaigns.
Features
- Inventory discovery tools that aggregate OOH advertising options across multiple media owners and formats
- Programmatic buying capabilities that automate the purchase of OOH inventory
- Campaign reporting features that consolidate performance data for post-campaign analysis
- A technology platform designed to streamline the end-to-end OOH workflow for brands and agencies