Adrich utilizes IoT-powered usage sensing to provide real-time consumption data and analytics for consumer packaged goods (CPG) brands, enabling them to implement smart reordering and subscription models. This technology addresses the challenge of inaccurate consumer insights and high churn rates in subscription services by aligning product replenishment with actual usage patterns.
Funding
$3.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
IFIWPA+1Founders
Product
Problem
Consumer packaged goods (CPG) brands struggle with limited visibility into consumer behavior beyond the point of sale, leading to inaccurate insights and ineffective subscription models. Traditional subscription services often experience high churn rates due to a mismatch between scheduled deliveries and actual consumption patterns.
Solution
Adrich provides an IoT-powered smart consumption platform that delivers continuous, real-time usage data and analytics, enabling CPG brands to gain deeper consumer insights and implement smart reordering and subscription models. By using patented usage-sensing technology, Adrich tracks product consumption, allowing brands to understand consumer behavior and personalize offers, tips, and instructions. This approach reduces churn, increases customer lifetime value (LTV), and drives more sales through smart packaging differentiation. The platform facilitates two-way communication with consumers via app, text, or email, fostering a stronger brand experience and promoting sustainability goals through optimized replenishment.
Target Audience
Adrich primarily targets consumer packaged goods (CPG) brands seeking to improve consumer insights, reduce subscription churn, and enhance sustainability efforts.
Features
- Patented IoT-powered usage sensing for continuous, real-time consumption tracking
- Analytics and engagement dashboard to understand trends, behaviors, and usage patterns
- Consumer app for personalized, triggered, and on-demand communications and product re-ordering
- Machine learning algorithms to predict consumer needs and optimize replenishment schedules
- Integration with existing brand communication channels (app, text, email)
- Smart packaging differentiation to drive sales and enhance brand experience
- Support for both B2C and B2B use cases