AdPumb is an ad mediation platform that connects app publishers with over 3,000 demand partners to optimize ad revenue through in-app bidding and fill rate management. By ensuring a 99.99% fill rate and maximizing eCPM, AdPumb helps publishers fully utilize their ad inventory and significantly increase their ad revenue.
Funding
Funding not disclosed
Founders
Product
Problem
App publishers often struggle to maximize ad revenue due to inefficient ad inventory management and limited access to diverse demand sources. This results in unfilled ad requests and suboptimal eCPM (effective cost per mille), leading to lost revenue opportunities.
Solution
AdPumb is an ad mediation platform designed to optimize ad revenue for app publishers by connecting them with a wide network of demand partners. The platform ensures high fill rates by providing access to over 3,000 demand sources, maximizing the utilization of ad inventory. AdPumb employs in-app bidding and fill rate management techniques to increase eCPM, resulting in a significant boost in ad revenue for publishers. The platform offers a unified dashboard for consolidated reporting and provides 24/7 support to assist publishers with integration and optimization.
Target Audience
AdPumb primarily targets app publishers with 10,000+ daily active users (DAU) seeking to optimize their ad revenue through improved fill rates and eCPM.
Features
- Connects publishers with over 3,000 demand partners globally
- Ensures 99.99% fill rates to fully utilize ad inventory
- Optimizes eCPM through in-app bidding and programmatic selling techniques
- Provides a unified dashboard for consolidated reports from multiple demand partners
- Offers seamless SDK integration for easy access to unlimited demand
- Supports multiple payment methods, including PayPal, Wire transfers, and Cryptocurrency
- Provides inventory analysis with data on daily users and sessions per user
- Offers a hybrid mediation model combining in-app bidding and waterfall methods