Adnuntius offers an API‑first advertising infrastructure that powers both a transparent marketplace for brands to purchase premium publisher and retail media and a white‑label platform for publishers, retailers, or platforms to launch their own ad‑serving business. The marketplace provides real‑time reporting, direct access to inventory, and a shorter supply chain that keeps up to 85% of spend in working media. The same engine delivers sub‑50 ms response times, any format, and full control over targeting, auctions and reporting via APIs.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and brands often purchase media through complex, multi‑layered programmatic ecosystems where intermediary fees and opaque reporting reduce budget efficiency and trust. Publishers and retailers lack direct pathways to sell inventory or to launch their own branded ad services, limiting revenue potential and control over data.
Solution
Adnuntius delivers a unified advertising infrastructure that combines a transparent, real‑time marketplace with an API‑first ad serving engine. The marketplace connects buyers directly to premium publisher and retail inventory, providing full visibility into impressions, clicks, and outcomes while eliminating hidden fees. The same high‑performance ad server—capable of sub‑50 ms response times at enterprise scale—can be embedded into any product, enabling retailers, publishers, or platforms to create bespoke self‑service or retail‑media networks. All components are open‑architecture, giving users complete control over targeting, auction mechanics, and reporting, and supporting any ad format across any channel. Pricing is predictable SaaS‑based with usage‑scaled fees and no revenue‑share surprises.
Target Audience
Primary customers are advertisers and brands seeking efficient media buying, retailers and platforms that want to launch their own ad or retail‑media solutions, and publishers looking to monetize inventory directly and manage first‑party data.
Features
- Sub‑50 ms ad server with full API access, supporting display, native, video, streaming, high‑impact, DOOH, and sponsored product formats
- Transparent marketplace offering real‑time reporting, AI‑driven contextual targeting, and view‑time optimization across premium inventory
- API‑first design that lets users define targeting rules, auction logic, and custom metrics for reporting
- Integrated Data Management Platform for first‑party audience activation, secure CRM matching, and privacy‑first segmentation
- Open‑architecture Prebid wrapper enabling connection to any SSP or demand source and unified auctions without lock‑in
- Centralized creative and asset storage with version control, audit trails, and CDN delivery for instant multi‑format serving
- Predictable SaaS pricing model that scales with usage and includes no hidden revenue‑share fees