AdMobilize provides a computer vision-based audience and traffic measurement solution for digital out-of-home (DOOH) advertising, enabling real-time data collection on pedestrian and vehicular traffic. This technology allows businesses to gain precise insights into audience demographics and optimize advertising strategies based on guaranteed impression metrics.
Funding
Funding not disclosed
Founders
Product
Problem
Digital out-of-home (DOOH) advertising lacks precise audience measurement, making it difficult for advertisers to effectively target campaigns and optimize ad spend. Traditional methods rely on estimations and broad demographic predictions, leading to inefficiencies in ad placement and a lack of verifiable impression data.
Solution
AdMobilize provides a computer vision-based audience and traffic measurement solution that delivers real-time data and analytics for DOOH advertising. The platform uses AI-powered sensors and mobile location data to provide detailed insights into audience demographics, behavior, and engagement. This enables advertisers to optimize their campaigns based on guaranteed impression metrics, run programmatic campaigns with real-time data feeds, and gain a deeper understanding of audience behavior in physical spaces. The platform integrates with CMS and SSP/DSP platforms, allowing for dynamic content delivery and automated reporting.
Target Audience
The primary customers are DOOH media owners, retail businesses, and advertisers seeking precise audience measurement and optimized advertising strategies.
Features
- AI-powered sensors for real-time audience and traffic measurement
- Mobile location data integration for enhanced audience insights
- Customizable dashboards for visualizing key performance indicators
- CMS integrations (e.g., BroadSign, BrightSign) for dynamic content triggering
- API access for real-time data delivery to dashboards and SSPs/DSPs
- Programmatic campaign support with real-time data feeds
- Multi-user/project access with SaaS licensing options
- Privacy-by-design approach ensuring complete anonymity