About Admetrics

Admetrics provides a unified analytics platform that integrates data from various sources and employs a Bayesian statistics engine for real-time experimentation and decision-making. This solution enables e-commerce teams to accurately assess marketing performance, optimize budget allocation, and enhance profitability through actionable insights.

```xml <problem> E-commerce teams often struggle with fragmented data across various marketing channels, leading to inaccurate performance assessments and inefficient budget allocation. Traditional tracking and attribution models have limitations, making it difficult to pinpoint the true impact of marketing efforts, especially across diverse channels like TV, offline advertising, and marketplaces. Manual reporting processes are time-consuming and prone to errors, hindering timely decision-making. </problem> <solution> Admetrics offers a unified analytics platform that integrates data from over 50 sources to provide e-commerce teams with a comprehensive view of their marketing performance. The platform employs a Bayesian statistics engine to enable real-time experimentation and scientifically-backed decision-making. By bypassing the limitations of traditional attribution models, Admetrics accurately measures the impact of all marketing channels, including offline and emerging channels. Customizable dashboards provide insights into every aspect of the business, improving data quality and accelerating decision-making. </solution> <features> - Unified dashboards that integrate data from over 50 marketing sources, eliminating manual reporting - PRISM4 marketing mix modeling to accurately measure the impact of all marketing channels - Bayesian statistics engine for A/B testing and experimentation to optimize marketing campaigns - Real-time data updates for timely insights and decision-making - Data activation feature that feeds enriched conversion data back to advertising networks for improved ROAS - Tracking and attribution capabilities to capture all customer touchpoints and understand the entire customer journey - Granular user permissions and roles for enhanced data security and access control </features> <target_audience> Admetrics primarily targets e-commerce teams and direct-to-consumer (DTC) brands that need to optimize their marketing spend and improve profitability through data-driven insights. </target_audience> <revenue_model> Admetrics offers a 21-day free trial and generates revenue through subscription-based access to its analytics platform. </revenue_model> ```

What does Admetrics do?

Where is Admetrics located?

Admetrics is based in Frankfurt (Oder), Germany.

When was Admetrics founded?

Admetrics was founded in 2015.

Location

Frankfurt (Oder), Germany

Founded

2015

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Admetrics

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Executive Summary

admetrics.io

Founded 2015 – Frankfurt (Oder), Germany

Funding

No funding information available.

Team

No team information available.

Company Description

Problem

E-commerce teams often struggle with fragmented data across various marketing channels, leading to inaccurate performance assessments and inefficient budget allocation. Traditional tracking and attribution models have limitations, making it difficult to pinpoint the true impact of marketing efforts, especially across diverse channels like TV, offline advertising, and marketplaces. Manual reporting processes are time-consuming and prone to errors, hindering timely decision-making.

Solution

Admetrics offers a unified analytics platform that integrates data from over 50 sources to provide e-commerce teams with a comprehensive view of their marketing performance. The platform employs a Bayesian statistics engine to enable real-time experimentation and scientifically-backed decision-making. By bypassing the limitations of traditional attribution models, Admetrics accurately measures the impact of all marketing channels, including offline and emerging channels. Customizable dashboards provide insights into every aspect of the business, improving data quality and accelerating decision-making.

Features

Unified dashboards that integrate data from over 50 marketing sources, eliminating manual reporting

PRISM4 marketing mix modeling to accurately measure the impact of all marketing channels

Bayesian statistics engine for A/B testing and experimentation to optimize marketing campaigns

Real-time data updates for timely insights and decision-making

Data activation feature that feeds enriched conversion data back to advertising networks for improved ROAS

Tracking and attribution capabilities to capture all customer touchpoints and understand the entire customer journey

Granular user permissions and roles for enhanced data security and access control

Target Audience

Admetrics primarily targets e-commerce teams and direct-to-consumer (DTC) brands that need to optimize their marketing spend and improve profitability through data-driven insights.

Revenue Model

Admetrics offers a 21-day free trial and generates revenue through subscription-based access to its analytics platform.