Admetricks offers AI‑powered competitive intelligence that estimates advertising spend, reach, frequency and engagement across the open web, social platforms and retail media. Marketers can monitor over 10,000 websites and millions of digital ads daily, run budget simulations, and receive real‑time alerts when competitors launch new campaigns. The platform serves agencies, media companies, and brands seeking data‑driven insights to optimize media planning and improve sales performance.
Funding
$300K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers and marketers lack transparent, real‑time visibility into how competitors allocate digital ad spend, reach, frequency, and engagement across the open web, social platforms, and retail media, making it difficult to benchmark performance and optimize media budgets.
Solution
Admetricks uses an AI‑driven analytics engine, the Adjusted Valuation Model (AVM)™, to estimate advertising investment, impressions, and market trends from over one million digital ads captured daily in more than 20 countries. The platform continuously monitors over 200,000 web pages, 1,200 social profiles, and major retail media sites, delivering up‑to‑date spend, reach, frequency, and interaction metrics for any brand. Users can explore competitor strategies, run media‑plan simulations, and set real‑time alerts for new campaign launches. Insights are delivered via a web dashboard, email notifications, and API integrations, enabling agencies, media companies, and brands to allocate budgets more efficiently and make data‑backed strategic decisions.
Target Audience
Primary customers are advertising agencies, media buying firms, and in‑house marketing teams at brands that need to monitor competitor digital campaigns and optimize their own media investments.
Features
- AI‑powered AVM™ model that predicts ad spend, impressions, CPM, and trends from raw ad inventory
- Daily processing of >1 M digital ads across open web, Facebook/Instagram/YouTube, and retail platforms such as Amazon and Mercado Libre
- Competitive intelligence dashboards with spend, reach, frequency, and engagement breakdowns by brand, industry, and geography
- Media‑plan simulation tool that lets users model alternative budget allocations and forecast outcomes
- Real‑time alert system notifying users of new competitor campaigns or significant spend shifts
- API and integration layer for exporting data into BI tools, ad‑tech stacks, or custom workflows