adMarketplace operates an independent marketplace that captures consumer intent from AI‑native search and chat experiences and translates it into measurable performance for advertisers while providing yield for publishers. Leveraging 26 years of search expertise, the platform is integrated into hundreds of millions of daily sessions, enabling brands to reach users from initial discovery through purchase without the constraints of walled‑garden ecosystems.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers struggle to reach consumers during the early stages of AI-driven search and chat interactions, where traditional ad platforms lack coverage and data on intent. Publishers miss out on monetizing this emerging traffic because existing ad stacks are not designed for AI-native discovery experiences.
Solution
adMarketplace provides an independent, open marketplace that captures consumer intent across AI-native search and chat interfaces and matches it with performance‑based advertising. Leveraging a proprietary AI infrastructure built on 26 years of search expertise, the platform processes hundreds of millions of daily sessions to identify intent signals from open discovery through product and brand stages. Advertisers bid on these intent signals on a cost‑per‑click (CPC) basis, paying only when a user engages, while publishers receive yield without having to develop their own ad stack. The marketplace operates without walled‑garden restrictions or hidden incentives, ensuring that all participants benefit only when performance is delivered. Real‑time aggregated data also generates insights on shifting consumer intent, helping both sides stay ahead of market trends.
Target Audience
Primary customers are digital advertisers seeking performance‑based access to AI-driven consumer intent and publishers of browsers, shopping apps, or content platforms looking to monetize emerging search traffic.
Features
- AI‑driven intent detection across open, discovery, category, product, and brand stages in search and chat experiences
- Independent, non‑walled‑garden infrastructure that integrates with any publisher’s site or app
- Cost‑per‑click pricing model that aligns revenue with measurable user engagement
- Real‑time analytics dashboard providing aggregated intent trends and performance metrics
- Seamless integration via APIs that require no additional ad stack development for publishers
- Incremental reach for advertisers to capture intent signals not covered by traditional platforms like Google