Adjust provides a mobile measurement platform that aggregates install and in‑app event data from iOS and Android apps into a unified analytics layer. It uses deterministic and probabilistic attribution models to assign conversions to specific ad impressions, offering real‑time dashboards, cohort analysis, and fraud detection for performance‑marketing teams.
Funding
$227M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
App marketers often cannot reliably attribute installs and in‑app actions to specific advertising channels because click data is fragmented across networks and privacy regulations limit identifier access. This leads to inaccurate ROI calculations and inefficient allocation of acquisition budgets.
Solution
Adjust delivers a mobile measurement platform that consolidates install and event signals from iOS and Android applications into a single analytics layer. The service applies deterministic and probabilistic attribution models to map each conversion to its originating ad impression, supporting multi‑touch, view‑through, and re‑attribution use cases. Real‑time dashboards provide funnel visualizations, cohort analysis, and custom KPI widgets, enabling marketers to compare channel performance and identify high‑value user segments. SDKs and server‑to‑server APIs collect data with minimal impact on app performance while respecting privacy frameworks such as SKAdNetwork, IDFA/GAID opt‑out, GDPR, and CCPA. Integrated fraud detection flags invalid clicks and install hijacking, preserving measurement integrity. The unified data export mechanisms allow seamless feeding of insights into BI tools, DMPs, or internal reporting pipelines, helping marketers optimize spend and improve lifetime value.
Target Audience
Primary customers are mobile app growth teams and performance‑marketing agencies that manage user‑acquisition campaigns across multiple ad networks for consumer‑facing applications.
Features
- Native SDKs for iOS (Swift/Obj‑C) and Android (Kotlin/Java) with automatic event capture and low overhead
- Deterministic device‑fingerprint and probabilistic attribution engines supporting multi‑touch and view‑through attribution
- Real‑time web dashboard offering funnel visualization, cohort analysis, and configurable KPI widgets
- Server‑to‑server postback API and webhook framework for direct data export to BI platforms or data warehouses
- Unified integration layer for major ad networks (Google UAC, Meta, TikTok, etc.) with click‑stream normalization
- Privacy‑first identifier handling (SKAdNetwork, IDFA/GAID consent management, GDPR/CCPA compliance) built into the data pipeline
- Automated anomaly detection and fraud protection that flags invalid clicks, click‑spam, and install hijacking