App publishers often struggle to maximize ad revenue without negatively impacting user retention. Traditional advertising methods can be intrusive and lead to a decline in app engagement.

adjoe provides a suite of in-house advertising technologies and a supply-side platform (SSP) designed to increase app engagement and publisher eCPMs. The platform connects advertisers with high-quality users through advanced demographic targeting and unique, non-intrusive ad formats. adjoe's solutions aim to deliver incremental ad revenue while maintaining or improving user loyalty. The platform offers features like Playtime, which integrates mobile games into the user experience to boost retention and customer lifetime value (LTV).

WAVE Exchange: Connects publishers with a global network of app advertisers through an in-house SSP and ad mediation service.

Playtime: Integrates mobile games to increase user retention and customer LTV.

Advanced Targeting: Demographic targeting to connect advertisers with their ideal audience.

Premium Ad Formats: Enhances user value and app engagement while increasing revenue.

Anti-Fraud Solutions: Guarantees high-quality users through state-of-the-art fraud detection.

Analytics Dashboard: Provides advanced analytics for performance optimization and scaling.

The primary target audience includes app publishers looking to increase ad revenue and mobile game advertisers seeking to connect with engaged users at scale.