The startup offers an in-game advertising platform that delivers click-free ads seamlessly integrated into free-to-play mobile games, ensuring uninterrupted gameplay. This solution enables game developers to monetize their titles without relying on traditional advertising methods, effectively connecting brands with engaged gaming audiences.
Funding
$7.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TVFounders
Product
Problem
Mobile game developers often struggle to monetize their free-to-play games effectively without disrupting the user experience through intrusive advertising methods. Traditional advertising formats can detract from gameplay, leading to decreased player engagement and retention.
Solution
AdInMo provides an in-game advertising platform that delivers non-intrusive ads seamlessly integrated into the gameplay environment. This approach allows developers to monetize their games through intrinsic in-game advertising, offering a hybrid monetization strategy. The platform supports various ad formats, including display, audio, and video, all contextually and behaviorally targeted to maximize relevance and engagement. By leveraging attention and engagement metrics, AdInMo ensures that advertising enhances, rather than detracts from, the player experience.
Target Audience
The primary target audience includes mobile game developers looking to monetize their free-to-play games without disrupting the player experience, as well as advertisers seeking engaged gaming audiences.
Features
- Single SDK for multi-format placements (display, audio, video, rewarded)
- Intrinsic in-game advertising that integrates ads into the game environment
- Contextual and behavioral targeting to deliver relevant ads to players
- Attention and engagement metrics to optimize ad performance
- Hybrid monetization solutions to increase ARPDAU (Average Revenue Per Daily Active User)
- Real-time reporting and analytics dashboard
- Support for both display and audio/video ad formats