Adikteev offers a demand‑side platform focused on mobile app retargeting that applies predictive churn modeling to score users and adjust bids in real time, targeting high‑value audiences for retention campaigns. The platform includes dynamic audience segmentation, privacy‑compliant data pipelines, and an integrated creative suite for video, playable, and CTV ads, providing marketers with tools to optimize ROAS and measure incrementality.
Funding
$12M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BPRCFounders
Product
Problem
Mobile app publishers often see a steep drop-off after install, with limited tools to identify high‑value users, predict churn, and efficiently re‑engage them. Traditional demand‑side platforms mix acquisition and retargeting, leading to noisy bid requests and sub‑optimal return on ad spend for retention campaigns.
Solution
Adikteev operates a purpose‑built demand‑side platform that focuses exclusively on app retargeting. The platform applies predictive churn modeling to assign a churn probability score to each user, which drives real‑time bid adjustments and audience segmentation. By routing only high‑likelihood-to‑convert users into the bidding pool, the system reduces waste and lifts adjusted ROAS. Integrated creative tools generate video and playable ad formats optimized for iOS 360°, gaming, non‑gaming, and CTV environments. A privacy‑first architecture ensures GDPR and COPPA compliance while delivering granular performance dashboards and incrementality testing for data‑driven decision making. The end‑to‑end workflow—from pre‑launch audience analysis to post‑campaign reporting—enables marketers to turn installs into active, revenue‑generating users at scale.
Target Audience
The primary customers are performance‑marketing teams at mobile game and non‑game app publishers, as well as agencies that manage user‑retention programs for third‑party apps.
Features
- Churn‑based bidding engine that scores users in real time and adjusts bids to maximize retention ROAS
- Dynamic audience segmentation (new installers, active users, paying users) powered by predictive analytics
- Support for iOS 360°, gaming, non‑gaming, and CTV retargeting with dedicated placement strategies
- In‑house creative platform delivering video, playable, and interactive ad formats with rapid A/B testing
- GDPR and COPPA compliant data pipeline with end‑to‑end encryption and role‑based access controls
- Real‑time analytics dashboard offering cohort analysis, incrementality measurement, and budget optimization tools
- API/SDK integration for seamless connection to mobile SDKs, attribution partners, and existing ad tech stacks
- Automated incrementality testing framework to isolate true lift from retargeting campaigns