AdHash utilizes a blockchain-based protocol to eliminate ad tech middlemen, enabling advertisers to collect and store 100% accurate first-party data directly on their servers. This approach reduces ad tech tax by 70% and prevents ad fraud, ensuring a transparent and efficient digital advertising ecosystem.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers face significant losses due to ad fraud, with substantial portions of their budgets wasted on bot traffic and invalid clicks. Publishers also suffer, losing a large percentage of their revenue to ad tech intermediaries. Users experience slower page loading times and excessive data consumption due to intrusive advertising.
Solution
AdHash offers a blockchain-based advertising protocol that eliminates ad tech middlemen, providing a direct connection between advertisers and publishers. This approach enables advertisers to collect and own 100% accurate first-party data directly on their servers, ensuring transparency and control over their campaigns. By cutting out intermediaries, AdHash reduces ad tech tax and prevents ad fraud, leading to a more efficient and trustworthy digital advertising ecosystem. The platform also enhances user experience by reducing ad loading times and data usage.
Target Audience
AdHash targets advertisers seeking accurate, first-party data and reduced ad fraud, as well as publishers aiming to increase revenue and transparency in their advertising operations.
Features
- Blockchain-based protocol for transparent and secure advertising transactions
- Direct advertiser-to-publisher supply path, reducing ad tech tax
- Real-time reporting and immediate campaign control through a user-friendly interface
- Robust ad fraud prevention, proactively removing bot traffic and invalid clicks
- Built-in heatmaps for visualizing user interaction with ads and identifying traffic quality
- Contextual analysis of web pages to enable precise targeting and higher publisher revenue
- Fast ad loading times, improving user experience and engagement
- Full control over targeting and data analysis without third-party dependencies