Adenty is a visitor recognition tool that identifies anonymous users across multiple sites, even when they employ anonymization techniques like VPNs or incognito mode. This technology addresses the issue of distorted analytics and fragmented customer data by enabling server-side cookie storage and stable visitor identity tracking.
Funding
Funding not disclosed
Founders
Product
Problem
Website analytics and personalization efforts are hindered by anonymous visitors who employ VPNs, incognito mode, or regularly clear browser storage, leading to distorted data and fragmented customer profiles. Traditional tracking methods struggle to accurately identify and track these users across multiple site visits and domains.
Solution
Adenty provides a visitor recognition tool that identifies anonymous users across multiple websites, even when they use anonymization techniques. By employing server-side cookie storage and advanced fingerprinting, Adenty maintains stable visitor identities, overcoming the limitations of browser-based tracking. This technology enables businesses to gain a more accurate understanding of user behavior, improve audience segmentation, and enhance personalization strategies. Adenty's approach is resistant to VPNs, incognito mode, and other privacy measures, ensuring consistent visitor recognition.
Target Audience
Adenty is tailored for SaaS businesses, analytics platforms, marketing and advertising technology companies, ePublishing and digital media outlets, eCommerce businesses, booking services, and eLearning platforms.
Features
- Server-side cookie storage to overcome browser storage limitations and third-party cookie deprecation
- Cross-site visitor recognition and tracking for a unified view of user activity across multiple domains
- Stable visitor identity that persists despite anonymization techniques
- Integration with Google Analytics to enrich insights with accurate visitor data
- Fraud marker identification and alerting to detect and prevent fraudulent activity
- Bot detection to differentiate between human and non-human traffic
- Dashboard visualizing performance indicators and visitor activity
- Custom integration with authentication providers