Adentro offers a branded Wi‑Fi splash page that captures device identifiers, email opt‑ins, and consent flags when customers connect to a business’s network. The platform enriches these data with a 100 million‑record consumer database and provides real‑time foot‑traffic analytics, audience segmentation, and API integrations, enabling retailers and hospitality operators to link online advertising spend to in‑store visitor behavior.
Funding
Funding not disclosed
Founders
Product
Problem
Brick‑and‑mortar retailers and hospitality venues cannot reliably connect online advertising metrics—such as clicks and impressions—to actual foot traffic, making it difficult to assess the true ROI of digital campaigns.
Solution
Adentro captures visitor information when customers connect to a business’s Wi‑Fi network through a branded, customizable portal. The system links each Wi‑Fi session to a persistent, enriched customer profile that aggregates demographic data, device identifiers, and visit timestamps. These profiles are matched against a database of roughly 100 million verified U.S. consumer records, enabling precise audience segmentation. A cloud‑based dashboard provides real‑time analytics on visitor counts, dwell times, and repeat visits, allowing marketers to align online ad spend with physical store performance. The platform also exports contact lists for email outreach and integrates with existing marketing stacks via API.
Target Audience
The primary customers are mid‑size to large brick‑and‑mortar retailers, restaurant chains, and hospitality operators that run online advertising and need to quantify in‑store visitor conversion.
Features
- Branded Wi‑Fi splash page that authenticates users and captures device MAC addresses, email opt‑ins, and consent flags
- Automated profile enrichment using a proprietary matching engine that cross‑references captured data with a 100 M‑record consumer database
- Real‑time cloud dashboard with KPI widgets for foot traffic, visit frequency, and demographic breakdowns
- Custom audience builder that creates look‑alike segments and supports targeted ad campaigns across major digital channels
- Exportable CSV and API endpoints for seamless integration with CRM, email‑marketing, and ad‑tech platforms
- Role‑based access control and end‑to‑end encryption to ensure compliance with privacy regulations (e.g., GDPR, CCPA)
- Scalable architecture hosted on AWS with auto‑scaling load balancers to handle high‑volume Wi‑Fi sessions