Adelaide offers an omnichannel media analytics platform that utilizes the Attention Unit (AU) metric to accurately measure media quality across various digital formats. This technology enables publishers to optimize campaign performance by reallocating resources toward higher-quality inventory, ultimately enhancing audience engagement and advertising effectiveness.
Funding
$10.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers struggle to accurately measure the quality of media placements across different digital channels, making it difficult to optimize campaigns for attention and impact. Existing metrics often fail to provide a unified view of media quality, hindering effective resource allocation and performance improvement.
Solution
Adelaide offers an omnichannel media analytics platform that uses the Attention Unit (AU) metric to provide a comprehensive measure of media quality. AU predicts the probability of an ad placement capturing attention and driving impact, enabling advertisers to compare media across channels with a 0-100 score. The platform helps reduce wasted ad spend by identifying opportunities to reallocate campaign traffic toward higher-quality inventory, improving audience engagement and advertising effectiveness. Adelaide's technology is available for both media owners and advertisers, providing insights into attention measurement and campaign performance.
Target Audience
The primary target audience includes advertisers, media agencies, and publishers seeking to optimize media spend and improve campaign performance through attention-based measurement.
Features
- Omnichannel measurement of media quality across display, online video (OLV), connected TV (CTV), and other digital formats
- Attention Unit (AU) metric that predicts the likelihood of an ad capturing attention and driving impact
- Media quality dashboard for viewing campaign health and trends at a glance
- Granular performance data analysis down to the channel, partner, domain, and placement level
- Machine learning model trained to optimize for outcomes and reduce wasted ad spend
- Programmatic activation through integrations with leading Demand-Side Platforms (DSPs)
- Availability for both advertisers and media owners to gain insights into attention metrics